Order Management System for One of the Leading FMCG Company

This case study focuses on implementation of a robust order management system and other involved features related to a sales force management solution for a well-known FMCG firm in India. They were in search of a comprehensive sales management system that automates their day-to-day sales activities and offers seamless integration with their back-office applications.

About Customer

Industry

-FMCG

Employees

-Around 12000

Location

-Major cities in India

The client is a leading FMCG firm centrally located in a metro city in India with branches spread all over the country. It has its global association with leading FMCG giants across the world. They are leading suppliers of multiple brands with a wide range of products and supplies. They were in search of a centralized solution that offers a variety of features such as order management, sales force tracking, distributor management etc. for uniformity of operations amidst various business workflows.

01 Key Challenges Faced by the Customer

The client was facing major issues in generating centralized and real-time information across the units in the country. They were looking for a robust solution that can manage and monitor all their sales related activities and offer insightful reports and dashboards whenever and wherever they want.

The client was finding it difficult to relieve their sales teams from other administrative tasks. It was tough for them to manage and monitor orders, keep track of the field force and their activities, and increase the productivity of their taskforce.

Organizational data was lying in different formats like flat files, Excel sheets and hence it was tough to share information across different departments. Existing systems were hardly customizable and hence very rigid in their implementation.

02 Our Proposed Solution

Our enterprise-wide Sales Management solution had its focus on offering an effective technical environment that automated around 75 to 80 % of their tasks by monitoring all their master data, sales force activities and seamless integration with the back-office activities.

Based on an agile approach, our solution encompasses around 2500+ routes for around 10000+ task force in around 15 cities in India. This technically superior solution is created with the latest technologies and APIs that are instrumental in executing sales force activities and interface with the back office, with ease and efficacy. This data is synchronized easily with existing systems.

Our solution is customizable and flexible enough to harmoniously interact with other third-party systems that are an absolute essential in the smooth functioning of the system. There are self-generated reports and dashboards that showcase real-time information anytime, anywhere through the system.

03 Key Features in the Solution

Product Screens

04 Implementation Process

Our dedicated taskforce implemented this system in a phased manner. They first implemented a few modules one after the other in an agile way, so that it can be a stable implementation. Our subject matter experts who are apt in the domain of field force automation and order management designed a thorough implementation plan that took care of all the modules, one after the other.

05 Technologies Used:

Frontend:

Angular

Backend:

Node JS

Database:

PostgreSQL

06Business Advantages

Increased order booking by 45%
Lessened sales cycle time by 50%
Quicker return on investment with almost double
Sharing of information with ease, within sales force and back office
Reduction in total costing involved and response between the field staff and back office
Order management dashboards for evaluation of demands and consumption
Sales and marketing automation by over 70%
Increased accuracy, productivity, and sales team performance
Sales tracking and direct market feedback

Testimonials

Our Client Say

We are working with Atrina team since 5 Years and have done ‘many projects on SFA Automation, Retailer Reach, Security Upgrades and recently have delivered highly scalable Sales Platform integrated with SAP, Supply Chain, General Trade, Modern Trade systems. Thier Domain understanding and Technology consulting have helped Marico to deliver award winning projects under Digital Transformation journey.

Bijoy Padnambham

Head IT Applications, Marico

As a diversified Food and Beverages business having manufacturing plants across regions, we wanted to connect our ecosystem of Sales Team, Distributor, Warehouse, Central Order Processing for seamless flow of Orders and Inventory With Lean and Agile Methodology we could deliver the platform within few months and we are confident that we will be building a great Software with Atrina Team.

Anup Daware

CTO, Hector Beverages

We are greatly impressed by the professional attitude shown by the Atri team whether it is the KavimERP implementation, after sales support that has been given to us. There has been excellent support in terms of providing the services well on time & they truly stand by their motto in terms of creating enduring value for customers.

Vikram Genka

CEO, Ethal PLC

Atrina team is at par with understanding of the customer mind and the project execution is just like our Bullet Train. We just started and were surprised to sce a full fledged Mobile App in months time and we are doing our all next software projects with them.

Euma San

PhD, Tokyo Dental University

At Aditya Birla Group, we were very impressed with Atrina Technologies' recent work on our technical project. Their team was exceptionally responsive, consistently addressing all our inquiries promptly.
The development team demonstrated strong technical expertise, effectively tackling challenges and delivering solutions tailored to our specific needs […]

Ashwin Amin

Delivery Head - Custom Applications & Engineering Services Grasim, Aditya Birla

At Opportune, we value our strong partnership with Atrina Technologies. Their team has always been receptive to feedback, demonstrating a commitment to continuous improvement.
While there were areas for optimization regarding issue resolution and meeting initial expectations, we had open discussions and found the overall experience to be positive […]